Svevia / Always on the road.
When the Swedish Road Authorities (SRA) decided to turn their production unit into an
independent business, we were assigned to launch the new company and brand – Svevia.
The strategy became to differentiate the company from the other four construction giants in
Sweden and position Svevia as a specialist within roads and infrastructure. The market positionwas dramatized in all aspects of Svevias communication – graphical profile, communication concept and campaigns.
The aim of the launch was to have the same brand recognition as SRA Production after 3 years – a goal that was reached after 6 months.
The launch of the Svevia brand was awarded 1st price in 100-wattaren. Competition awarding the most efficient advertising in Sweden.
Logoype and grafical identity:
More work for Svevia: