SL / Fixed price, buddy
How do you get more locals to choose public transport instead of car or taxi? Ensuring that it pays to use public transport wherever you want to go. In 2017 it will cost just as much – no matter how far you are going. Or as they say in the taxi industry "You can get a fixed price, buddy."
The difference is that SL always has a set price, for all, no matter how far you are going. That was our message when we launched the campaign in outdoor media, banners, social media and print.