Husqvarna / Evolution.
Evolution gave us the perfect lawnmower. Throughout time, grazing sheep have shown us how to achieve the perfect lawn: cut just a little, all the time, in a random pattern. With that as inspiration, we developed an international campaign for Husqvarna’s robotic mower, based on the insight that people don’t trust robots, but they want a perfect lawn by doing – nothing.
Awarded 1st price in the international category of 100-wattaren.
Competition awarding the most efficient advertising in Sweden.
More work for Husqvarna: